Tuesday, September 7, 2010

A book by its cover . . .

Potential buyers judge books by their covers, making cover art important in today's fast growing indie market. My cover for SCOOP was indicative of the story, and tells you right away that the book is about a young woman with a mind for writing and mystery . . . It says we're in for a snappy, sexy ride.

DEAD COPY, with its image of a young woman near the outline of a dead body, keeps with that theme.

When considering cover art, make sure the art you choose answers these tips:

1. What audience are you targeting?

2. What appeals to that audience?
3. What is your book about?
4. What is the theme of your book?

5. Does what appeals to you personally appeal to your targeted reader? Sometimes it doesn't . . .
6. Does your cover design have a professional presence?
7. The most important thing is to do your homework. Market research into colors, themes and eye-catching art is the foundation of a good book cover that will appeal to your audience.

Remember, your cover not only represents your book, it represents you and your career. Choose wisely . . .

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Barnes & Noble Round Rock Signing

Barnes & Noble Round Rock Signing
My friend Pantera with Tahoe & Me

Tahoe and a new friend at the signing